Guest Personalization
Loyalty Management
Centralized Database
Guest Profiling
Data Segmentation
Automated Email Marketing
DATA SEGMENTATION
Target your content to the right audience
Our Hotel CRM software features a hybrid segmentation engine, enabling you to create guest segments based on revenue, pipeline, demographics, and behavior. It allows you to set these segments manually or utilize AI assistance. This ensures personalized marketing strategies, leading to improved guest engagement and satisfaction.
CENTRALIZED DATABASE
360° view of your hotel guests
Unlocking personalized experiences hinges on your adeptness in utilizing guest data. With our centralized hotel database, you can effortlessly capture and store guests' information in real-time, encompassing their expenditure and accommodation history across all your hotels, seamlessly integrated with our Opera Hotel System.
10.10.2022 Receives a survey upon check-out
01.10.2022 - Welcome e-mail is sent
08.10.2022 - An in-house promotion is sent upon check-in
12.02.2022 New hotel promotions are sent
AUTOMATED EMAIL MARKETING
Create an automated hotel guest journey
Streamline your email campaigns by automating the sending of emails based on predefined triggers and customer actions. You can set up personalized and timely email communications, delivering relevant content to your audience without manual intervention.
GUEST PERSONALIZATION
Customized experiences through guest data
Enable businesses to create customized and tailored experiences for their customers. By leveraging data from various sources, such as past interactions, purchase history, and preferences, the CRM system can deliver personalized content, recommendations, and offers.
MULTI-TIERED LOYALTY PROGRAM
Build your loyalty program with our hotel CRM
Customer recognition is more important than ever before. Offer a multi-tiered loyalty program and reward your hotel guests and bookers. Give them points and benefits to incentivize their loyalty and repeat purchases.
GUEST PROFILING
Enhance guest profiling for personalized experiences
Empowers businesses to build comprehensive profiles of their guests, helping them tailor their interactions and offerings to each individual's unique requirements, ultimately leading to a more successful and customer-centric approach.
Hotel CRM Software
Key Functionalities
Multiple Properties
Centralized hotel database for all your properties
Loyalty Program
Build your multi-tiered hotel loyalty program
PMS Integration
Real-time data from our Opera PMS integration
Sales and Automation
Automated email marketing and hotel lead management
Pro
Recommended for mid-to-large hotels focusing on marketing and sales pipeline.
All in Standard, Plus:
Hotel Lead Management
Convert hotel leads in 4-steps.
Account Management
Access to all account contact details, spending, and hotel sales activities.
Lead Segmentation
Segment leads for hotel marketing initiatives.
Sales Reports
Access to lead and revenue reports.
Advanced
Suitable for hotel groups seeking to build a complete loyalty program.
All in Pro, Plus:
Loyalty Program
Set up a tiered-level loyalty program.
Redemption Management
Configure redemptions in the hotel and third-party channels.
Award Management
Add award catalog and set-up restrictions and criteria.
Loyalty Reports
Loyalty, Awards and Points reports.