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Loyalty Program

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Guest Segmentation 

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Hotel Analytics


Engage with Your Guests at Every Stage of the Hotel Journey Through Automation

Know your guests better and reach them with the right content, communication methods and services at the right time, with the help of predefined segmentation and email automation.

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Hotel Guest Profile

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Centralized Database

Email Automation

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Hotel CRM Software - Guest Profile


360° View of Your Hotel Guests

The secret to personalized experiences lies in your ability to harness guest data. Our centralized hotel database lets you store guests' data in real-time, including their spending and stay records across your hotels, utilizing our Opera Hotel System integration.


Target Your Content to the Right Audience

Our Hotel CRM software has a built-in an advanced segmentation engine. It allows you to create your own guest segments based on revenue, pipeline, demographic and behavioral criteria.

Hotel CRM Software - Guest Profile
Hotel CRM Software - Guest Profile
Metasphere Hotel CRM Guest Segmentation

10.10.2022 Receives a survey upon check-out

01.10.2022 - Welcome e-mail is sent

08.10.2022 - An in-house promotion is sent upon check-in

22.02.2023 Makes a new hotel reservation


Create an Automated Hotel Guest Journey

Handle all hotel marketing initiatives with ease. Our email automation feature allows you to schedule e-mails based on triggers, events in the hotel journey, or actions taken by your hotel guest.


Convert Leads Into Loyal Guests at Ease

Our hotel CRM software has a lead management feature that helps you to efficiently engage with all your hotel leads throughout the entire sales funnel.


Build Your Loyalty Program with Our Hotel CRM

Customer recognition is more important than ever before. Offer a multi-tiered loyalty program and reward your hotel guests and bookers. Give them points and benefits to incentivize their loyalty and repeat purchases.


Data-driven Decision Making

Gain access to reports to improve your marketing conversion rates and guest engagement. These reports include your guests' stay history, campaign analytics, demographics, revenue reports, and more.

Hotel CRM Software - Statistics
Hotel CRM Software - Statistics

Hotel CRM Software

Key Functionalities

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Multiple Properties

Centralized hotel database for all your properties.

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Loyalty Program

Build your multi-tiered hotel loyalty program.

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PMS Integration

Real-time data from our Opera PMS integration.

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Sales and Automation

Automated email marketing and hotel lead management.

CRM Solution


Perfect for small-to-mid-sized hotels that are starting with email automation.

Advanced Guest Profiling

Centralized Database

Guest Segmentation Builder

Event-Based Campaigns

Triggered-Based Campaigns

Drip Campaigns

One-Off Campaigns

Marketing Analytics and Dashboard


Recommended for mid-to-large hotels focusing on marketing and sales pipeline.

All in Standard, Plus:

Hotel Lead Management

Convert hotel leads in 4-steps.

Account Management
Access to all account contact details, spending, and hotel sales activities.

Lead Segmentation

Segment leads for hotel marketing initiatives.

Sales Reports

Access to lead and revenue reports.


Suitable for hotel groups seeking to build a complete loyalty program.

All in Pro, Plus:

Loyalty Program

Set up a tiered-level loyalty program.

Redemption Management

Configure redemptions in the hotel and third-party channels.

Award Management

Add award catalog and set-up restrictions and criteria.

Loyalty Reports

Loyalty, Awards and Points reports.

Do You Want to Learn More?

Download our product brochure today!

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